SEO (Search Engine Optimization) and SEM (Search Engine Marketing) can both be very overwhelming terms for a lot of entrepreneurs but in today’s digital landscape it is more important than ever for business professionals to embrace this new vocabulary and create a structured strategy around it.
So let us start by defining the two terms…
SEO or Search Engine Optimization (ORGANIC) – the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
SEM or Search Engine Marketing (PAID) – a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.
SEM/Paid The Pros
- Increased Website Traffic
- Return on Investment
- Better User Experience
- Brand Awareness
- Compound Interest
- Quick Impact
- Cost Effective
- Easy to Implement
- Brand Awareness
- Highly Targeted
- Time Consuming
- Constant Work
- Complicated Interfaces
- Everchanging Landscape
- Highly Competitive
In Summary …
As you can see from the comparison chart above, there is a lot to be considered when devising a digital campaign for a company or organization. So who wins the battle? Is it better to invest your time in creating an Organic following? Build it and they will come? or should is there a quick fix in paying for a space on the top of major search engines like Google? The answer is… it isn’t that simple.
In Closing …
I hope my overview and recommendations were provided in a clear and understandable manner that will help manage your expectations when designing and implementing your own SEO/SEM campaign or one for a client. Please do remember though that this process is ever evolving and we have only begun to scratch the surface here, but I encourage any feedback or questions, just head over to the contact page.
In addition, please have a watch of the video below for a little more insight or check out the references to locate additional information and all resources utilized in the making of this blog post.
Interesting take away from the video and key point!
Organic Search Results are 8.5X more likely to be clicked on than Paid for Search Results
DeMers, J. (2018). How To Set Realistic Expectations For Your SEO Campaign. Retrieved from https://www.forbes.com/sites/jaysondemers/2015/01/13/how-to-set-realistic-expectations-for-your-seo-campaign/#fc4d3d256e57
Fishkin, R. (2017). Why Net Neutrality Matters for SEO and Web Marketing – Whiteboard Friday [Blog]. Retrieved from https://moz.com/blog/net-neutrality-seo-whiteboard-friday
Localsphere Digital Media Inc. (2018). Search Engine Marketing [Video]. Retrieved from https://www.youtube.com/watch?v=oxae42kcc9Y
Rose, C. (2018). SEO 101: How Long Does SEO Take to Start Working? – SEO Mechanic. Retrieved from https://www.seomechanic.com/seo-101-how-long-does-seo-take/
SNHU COCE Assistive Technology. (2018). MKT 315 What is SEO? SEO Explained CC[Video]. Retrieved from https://www.youtube.com/watch?v=C7DDAbDzN8g
SNHU COCE Assistive Technology SNHU COCE Assistive Technology. (2018). MKT 315 How to Differentiate Between SEO & SEM CC [Video]. Retrieved from https://www.youtube.com/watch?v=hdLA78hkssY